2018 is undoubtedly a difficult year for Chinese automakers. The myth of continuous year-on-year growth in car sales since 1990 has come to an end, and the “golden age” of Chinese cars has come to an end.
However, there are still some car companies that have handed over a dazzling transcript and achieved growth against the trend. It is learned that BYD’s annual sales in 2018 reached 500,028 units, a year-on-year increase of 23%. Among them, the performance in the new energy market was even stronger, with the annual sales volume of 227,152 vehicles, a surge of 108%.
Dynasty family full iteration
As BYD’s first product using the “Dragon Face” design language, Song MAX exploded the MPV market as soon as it was launched. In 2018, Song MAX sold a total of 141,068 units, becoming the absolute sales responsibility of the BYD Dynasty family. In 2019, Song MAX will also launch a plug-in hybrid version, which is expected to further increase its sales.
This overwhelming offensive has continued to the dynasty family models launched by BYD. The annual sales volume of the new-generation Tang reached 58,799 units, and the sales of the new-generation Tang DM exceeded 10,000 units for five consecutive months from August to December, of which the annual sales volume of the new-generation Tang DM was 37,146 units. .
Compared with the old model, this Dynasty flagship, which was launched in June 2018, has made great progress in terms of appearance design and driving experience. In 2019, the new-generation Tang EV600 with the highest battery life in its class will be officially launched, which is believed to help the new-generation Tang family continue its fiery state.
As a popular model in the new energy market, Qin Pro also completed the upgrade in 2018. The stronger product strength enabled its total sales in 2018 to reach 65,871 units, of which the annual sales volume of Qin Pro DM reached 47,425 units, and the sales volume of Qin Pro EV reached 10,527 units.
BYD Song also completed the replacement in a “reborn” attitude. The total sales volume of this compact SUV in 2018 reached 84,327 units, of which Song DM sold 39,318 units and Song EV 4,316 units. Stronger product strength enabled BYD Song to quickly suppress the same-level models after it was launched.
As a small steel gun model under BYD, the sales volume of the BYD Yuan family reached 41,861 units, of which the sales volume of the Yuan EV360 reached 35,699 units. The EV500 model, whose comprehensive cruising range is expected to exceed 400 kilometers, will meet with you in 2019, and the competitiveness of the Yuan family will be enhanced again.
Electronic control technology accumulates and develops open Dilink system
Undoubtedly, in this era of looks and consumers becoming more and more aware of cars, former Audi designer Wolfgang Iger and former Mercedes-Benz chassis tuning engineer Hans brought a brand new design and tuning to BYD. The concept is an important reason for its ability to achieve contrarian growth. In the editor’s opinion, this is also inseparable from BYD’s comprehensive progress in product strength and its own deep technical accumulation.
In today’s automobile market, the post-80s/90s generation has become the main consumer force, and the trendy technological configuration has also become one of the important competitiveness of new cars. In 2018, BYD fully equipped the new car with the third-generation DiLink system. The new system consists of four parts: Di platform, Di cloud, Di ecology and Di open. It launched the world’s first intelligent automatic rotating large-screen Di platform and supports the installation of a large number of applications. .
In addition, Di Cloud based on mobile Internet, Internet of Vehicles, big data and AI can provide users with comprehensive Internet-connected applications. By installing the BYD cloud service APP on the mobile phone, users can realize a wealth of functions such as remote control, vehicle condition monitoring, location viewing and data application, such as turning on the air conditioner in advance, checking the vehicle doors, tire pressure, and charging status in real time with one click. Search for cars, search for piles with one click, etc.
At the same time, BYD is the first in the world to open 341 sensors and 66 control rights of cars, fully mobilizing developers around the world to continuously inject fresh vitality into the DiLink system and enrich the car ecosystem.
At the same time, BYD has also achieved gratifying results in the three-electric system. In December 2018, BYD announced that it had successfully developed the IGBT 4.0 chip, the core component of the inverter, ending the foreign technology blockade.
The comprehensive loss of BYD igbt 4.0 chip is reduced by about 20% compared with the current mainstream products in the market. Taking the new generation of Tang EV as an example, under the condition that other conditions remain unchanged, the use of BYD IGBT 4.0 chip is lower than that of mainstream products in the current market. , the power consumption per 100 kilometers is reduced by about 3%. The temperature cycle life of BYD IGBT 4.0 chip can be more than 10 times that of mainstream products in the current market, and its current output capability is also 15% higher than that of mainstream products, supporting the vehicle to have stronger acceleration capabilities.
Car manufacturing is a short-skilled theory. Only when the product strength of the model is satisfied with consumers in all aspects can it survive in the “cold winter”. The comprehensive improvement in the product strength of the dynasty family after the big change has made BYD’s 2018 achievements. Outstanding results.
But for BYD and more auto companies, the challenges in 2019 are even tougher. my country’s auto market is transforming from an incremental market to a stock market. Under the circumstance that the market cake will not become larger, there will inevitably be competition for “grabbing food”, and car companies need to be prepared to face new competition. GAC Trumpchi GM6, Geely Jiaji and other MPV products are on the rise, and it is more difficult for Song MAX to maintain a strong market performance. At the same time, new energy vehicles, which account for nearly half of BYD’s total sales, will also face the pressure of declining subsidies.
In 2019, can BYD continue to “walk towards the new”? let us wait and see.