Xiaomi 10S sales soared 5 times month-on-month, Xiaomi 11 may not be the protagonist of 618

According to the 618 pre-sale results released by an e-commerce company, the sales volume of Xiaomi Mi 10S has skyrocketed by 5 times compared with the previous month. It seems that Xiaomi Mi 10S will become the protagonist of the 618 promotion, while Xiaomi Mi 11, the flagship mobile phone launched by Xiaomi this year, failed to stand in the C position.

Xiaomi 10S sales soared 5 times month-on-month, Xiaomi 11 may not be the protagonist of 618

An e-commerce company is building momentum for the 618 promotion, and has released the pre-sale results from May 24th to the present. The mobile phone pre-sale results show that the Xiaomi Mi 10S performed well, and the Xiaomi Mi 10S was placed in the C position of the promotion. It shows the importance that the e-commerce company attaches to Xiaomi.

The popularity of Xiaomi Mi 10S is of course a good thing for Xiaomi. After all, it helps to boost the sales of Xiaomi mobile phones, and Xiaomi Mi 10S is also a high-end mobile phone with a price of more than 3,000 yuan, which undoubtedly plays a role in Xiaomi’s efforts to stabilize the high-end mobile phone market significant role.

However, the hot sale of Xiaomi Mi 10S is not necessarily what Xiaomi wants to see the most, because Xiaomi’s flagship this year is the Xiaomi Mi 11. Xiaomi Mi 10, which was launched last year, sold well in the Chinese market. After its release, it announced that the sales exceeded 10 million in November last year. It hopes that this year’s Mi 11 will achieve another success, and even claims that the cost of Mi 11 has risen sharply compared to Mi 10, but in order to thank Mi Fans The price of Xiaomi Mi 11 is the same as that of Xiaomi Mi 10, hoping to win the welcome of customers with a kind price.

In late May, Xiaomi also vigorously promoted the sales volume of Xiaomi Mi 11 to exceed 3 million. This result seems to be quite good, but it is undoubtedly inferior to Xiaomi Mi 10. Obviously, Xiaomi Mi 11 has not been able to continue the sales of Xiaomi Mi 10. The 618 Xiaomi Mi 10S has become a hot-selling Xiaomi mobile phone style. While Xiaomi is happy, it is also a little sad because the Xiaomi Mi 11 failed to become the protagonist.

The main reason for this result is Qualcomm. Qualcomm released the new flagship chip Snapdragon 888 at the end of last year. The Snapdragon 888 uses ARM’s latest high-performance core X1 and A78, and is produced by Samsung’s most advanced 5nm process. This chip is highly expected.

It is a pity that after the Snapdragon 888 was adopted by mobile phone companies and launched mobile phones, the evaluation agency found that the heat generation of the Snapdragon 888 was too high. The reason is related to the high power consumption of the newly released super-large core X1 by ARM, and it may also be related to Samsung’s 5nm process technology. However, the final performance of the Snapdragon 888 is quite limited compared to the previous generation of the Snapdragon 865.

In desperation, Qualcomm used the new bottle of old wine to increase the frequency of the Snapdragon 865 again and launched the Snapdragon 870. The Snapdragon 870 uses the old high-performance core A77 of ARM, and uses the backward 7nm process, but the Snapdragon 870’s The performance is comparable to the Snapdragon 888, and the power consumption performance is better.

The chip used in Xiaomi Mi 10S is the Snapdragon 870. Benefiting from the excellent power consumption performance of the Snapdragon 870 and the excessive heat generation of the Snapdragon 888, the Mi 10S has attracted more attention than the Mi 11, so it is no wonder that in the 618 promotion During the warm-up period, the sales of Xiaomi Mi 10S have increased significantly month-on-month. I wonder if the sales of Xiaomi Mi 10S will surpass that of Xiaomi Mi 11 by the end of the 618 promotion?

This year is a very important year for Xiaomi. The sales of mobile phones are good, and it is even expected to surpass Apple to become the second largest mobile phone brand in the world in the third quarter of this year. The second mobile phone company with a sales volume of 200 million, and if the Xiaomi 10S can continue to sell well, it will naturally help it achieve these goals.

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